Chemicals & Materials Now!
From basic to specialty, and everything in between
About the author:
Christina Välimäki has been in the information industry since 2003. Starting with the business think tank and authorship center, the Accenture Institute for High Performance, she moved into B2B market research, earned a Harvard MBA, then joined the RELX Group. Now the Elsevier Senior Director of Strategic Marketing for the Chemicals Industry, Ms. Välimäki works to transform the organization’s focus toward a market orientation growth strategy, including opportunity identification, product design, and go to market and communication strategy, targeting the critical innovation needs of chemical customers.
Posts by Christina Valimaki
Posted on June 6th, 2017 in Chemical R&D
Aging baby boomers are the wealthiest generation in history, and they spend most of their money on food, housing and healthcare. Continue reading “Demographic insights drive Chemical R&D” »
Posted on May 26th, 2017 in Chemical R&D
In chemical R&D, it’s always a race to get to the market first with better solutions. The key to this is being able to perform research fast and efficiently. Because the more time and money a company can save in developing a product, the better the chances of success. Continue reading “The right insights on-demand can help R&D teams get ahead of competition” »
Pressure to Reduce Wasteful Production of Animal Products Creates Opportunities for Efficient Ag Chem
Posted on May 25th, 2017 in Chemical R&D
One third of all food produced for human consumption worldwide – an amount ranging between 1.3 and 2.1 billion tons – is wasted or lost annually. The majority of these losses are a result of over-consumption, consumer waste and production inefficiencies. In aggregate, the costs of food waste total more than $680 billion in industrialized nations and over $310 billion in developing countries. Continue reading “Pressure to Reduce Wasteful Production of Animal Products Creates Opportunities for Efficient Ag Chem” »
Posted on May 22nd, 2017 in Chemical R&D
Today’s agricultural chemicals industry faces a number of mounting pressures. Increases in regulatory scrutiny on consumer safety, shifts in popular perception and the urgency to stay in front of chemical resistance curves all impact the agricultural chemicals industry. Continue reading “The agricultural industry must always stay a step ahead” »