Demographic insights drive Chemical R&D

Posted on June 6th, 2017 by Christina Valimaki in Chemical R&D

Aging baby boomers are the wealthiest generation in history, and they spend most of their money on food, housing and healthcare. To capture their spending, innovative products must be developed in these areas — like wearable diagnostic devices and affordable building materials. See how your company can leverage insights in these growing markets.

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Christina Valimaki

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