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Is Sustainable Packaging Good for the Business Environment?
Posted on December 5th, 2016 by Matt Weber in New Materials & Applications
Although food packaging offers incredible benefits by allowing food to last far longer, and much of that packaging can be recycled, it still has a bad reputation among consumers who want to see less of it littering landfills, streets and oceans. So, to satisfy eco-conscious customers, more brands and businesses are considering sustainable packaging options that are biodegradable, reusable and even edible. But the real question is: does this innovative packaging make business sense?
In the new feature A Business Case for Sustainable Packaging, included as a Raconteur special report in The Times, Elsevier’s own Christina Valimaki notes that even just mapping the environmental impact of packaging can be challenging. Then you have to consider the potential higher costs of sustainable packaging and whether or not consumers will pay that premium. However, a variety of new packaging products, mostly created as a result of partnerships, are showing promising results.
To learn more, including the emerging “digital dimension” of packaging, read the full article here.
All opinions shared in this post are the author’s own.
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