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Leading a Venture within a Corporation
Posted on April 12th, 2016 by Stephen Toton in Chemical R&D
Finally, after many months of making a business case to the C suite, you get the approval to fund a transformational project across two businesses or with a major partner. You’re ready to execute. So how is this different than leading any other innovation project? Continue reading “Leading a Venture within a Corporation” »
The Value of Propositions
Posted on March 29th, 2016 by Michael D. Brown in New Materials & Applications
As mentioned in an earlier blog, brilliant innovation that misses the market commercially is a common mode of failure of new product launches in the chemical industry. Continue reading “The Value of Propositions” »
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