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How to Measure the Effectiveness of R&D Based Innovation

Posted on October 28th, 2016 by in Chemical R&D

Like it or not, we work in an environment where corporate shareholders, board of directors and the C-suite want to see a return on their investment in R&D-based innovation. This has become a significant challenge for technology and marketing executives to answer. Continue reading “How to Measure the Effectiveness of R&D Based Innovation” »