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Achuth Rao

Achuth Rao

VP of Product Strategy & New Product Development

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About the author:

As Vice President of Product Strategy & New Product Development for Elsevier’s engineering solutions, Achuth Rao is responsible for driving the product strategy and new product development for Knovel, an engineering information and decision-support solution used by engineering teams, R&D professionals, educators and academic researchers from leading organizations worldwide.

Achuth has extensive experience in engineering, product development and product management in CAD & CAE, ERP & CRM and Analytics at large enterprise and small companies including Dealertrack, Campus Management, Eka Software, Yahoo!, and AMD & ANSYS Inc. He holds an MBA from Carnegie Mellon University as well as a PhD in Mechanical Engineering from Texas A&M University. In his spare time, he enjoys playing badminton, trekking and traveling with his family.


Posts by Achuth Rao

The shape of things to come … Programmable Materials

Posted on January 25th, 2016 in New Materials & Applications

3D printing (also called additive manufacturing) is a process for making a physical object from a 3D digital model by laying down many successive thin layers of materials. Continue reading “The shape of things to come … Programmable Materials” »